refreshingly holiday

shamrock farms products’ are refreshingly fresh. so much so that they’ll completely refresh your holiday.

*skip to the end for some refreshing organic social.

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agency: campbell ewald
cd: phil wood, ben klassman
cw: tyler long, mia godwin
co-ad: kayla firth

the challenge

develop a visual identiy that shamrock farms can use for their holiday (thanksgiving, halloween, winter) campaign placements.

the concept

shamrock farms is fresh. so much so that using their products in your recipes will revamp your holiday traditions.

we’ll bring this concept to life visually by creating new holiday specific elements for each celebration. same shamrock feel but with new icons, colors, stickers, lockups, headlines, you name it.

evergreen elements/ background

shamrock farms has a design system that utilizes framing devices, background icons, green product tops and stickers to enhance lifestyle photography. the primary color is green with secondary colors that are primariliy used for stickers.

new holiday elements

after brainstorming initial ideas we landed on 10 different icons that would bring each holiday and new tagline to life. the icons would be used both in lockup form and as background elements. the new colorways focus on using the brands secondary colors and pairing them with different colorways that reflect each holiday.

festive videos

each holiday also had its own video highlighting products in market. the videos each utilize the new holiday elements and lifestyle photography to bring out the festive spirit. these ran in-market on digital placements.

and finally some social statics

organic social

⌛coming soon⌛