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bark
brand identity and ecosystem for bark. bark — a “chocolate” treat for dogs.
branding
tools: illustrator, photoshop, indesign
the challenge
develop a prototype for a unique product you invent. create a brand identity for the original product and use it to develop key physical components that coexist in a brand ecosystem that is unified.the concept
dogs can’t eat chocolate. but what if they could? introducing… bark — a “chocolate treat for dogs.” (in a fictional world, these would be actual chocolate treats. in the real world and for this project, these are chocolate flavored and made with carob.)
the process
🎨 moodboard
🍫 logo exploration
initial sketches + digital iterations + final product
📐 brand guidelines
after creating the logo and wordmark, created the larger brand guidelines. keywords were approachable and chocolicious.
📦 packaging design
following the guidelines, a packaging design was created. using brown as the main color, and pink as accents, bark was actually born. a cut out on the front serves as a treat window so people can see what’s inside.
⚙️ brand system
a larger system was then developed to really bring the brand to life. this included stationary, business cards, stickers and a useful brand freebie (poop bags!)
this helped me really bring the brand to life and think about how it would interact with customers in the real world.
ads!
once we have a product and brand, we have to start advertising. here’s a fun campaign themed around halloween because of bark’s (and the holiday’s) chocolate-candy-ness.